I Turn Your Ideas
Into Software

On time & on budget

Hi! I'm Keith McDonnell, an independent Ruby (on Rails) developer with over 15 years experience in the software industry.

My clients include BetButler, BGO Entertainment & White Label Dating.

I can help bring your vision to life with top-quality code, elegant user interfaces & smart project management.

“ We needed to build a Facebook game quickly & get our .Net developers up to speed with Rails. Keith ran the project from start to finish which was great. We couldn't have done it without him. ”

Richard Skelhorn, Founder & CEO, BGO Entertainment

I'm here to bridge the gap between idea and execution — transforming your product into working software.

How I ensure a positive Return on your Investment

(Tech buzzwords translated below.)

  1. Customer Development
    Market research to ensure there are potentially paying customers for your software.
  2. Agile/Lean Project Management
    At any given time, you'll know the exact project status so you can control the schedule & budget.
  3. Usability Testing
    Deliver an elegant & intuitive interface your customers will love.
  4. Industry Best Practices in Code Quality & Testing
    No bug reports from customers. Developers can implement new functionality quickly.

When we work together, you're not just hiring another developer. You're working with an expert developer, project manager, user interface designer & startup business consultant rolled into one.

“ Keith was responsible for the whole business cycle: he interfaced with customers, gathered the necessary requirements, then built the code to spec. Outstanding work. ”

Malcolm Scovil, CEO, Leap Anywhere

Did you know I'm a passionate advocate of free, open source software? I've commited 75,000+ lines of code. Feel free to check out my Open Source Work on Github.

If you're interested in reading about software, web development, project management, ruby, rails, testing, user interface design or startups check out my blog.

I'm particular about who I work with …

Let’s find out if we work well together. Contact me now for a free consultation.

For the next two weeks only you can pick the brain of a $100/hour developer … absolutely free.

Yes, I want a free Project Consultation.


I'm currently fully booked until March 2016. My daily rate is £450 ($750) with a minimum contract of three months.

“ Don't worry if you can't afford me - I'll help grow your business to the point where you can afford me. ”

Keith McDonnell, Your Next Software Partner

A little bit about me … originally from Dublin, Ireland, love has brought me to Woodbridge, United Kingdom. In my spare time, I write music.