Adwords reading notes

Written by Keith McDonnell. Last updated on Tuesday, January 01, 2013.

= Adwords video

Talk to these people:

Ad rules
- only one exclamation point
- cant use caps
- cant overuse repetition
- find out what the rest are

Adwords not great for generic ads, ad should be as specific as possible
Andrew asked is there a way to automate adding keyword themes to ad copy
Adwords API for generic ad creation

Check out conversion optimiser (need CPA & 15 conversions in the previous month)

You can add columns to the keywords view, great for viewing quality score.

See search terms:
- sort by cost
- add as negative keyword

- keyword ideas/suggestions
- run experiment over 30 days
- analyse competition

- ad extension adds phone/map details; ad looks bigger

Check out InsideAdwords blog → contact details

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