Here is a summarisation of Guy Kawazaki’s “Art of the start presentation”.
Guy is a Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984 and is currently a Managing Director of Garage Technology Ventures.
It’s not just about the money. Instead you should aim to:
- improve quality of life
- right a wrong
- prevent the end of something good.
It is taken for granted that you want to make money.
Forget the mission statement, instead have one or two sentences describing your raison d’etre (in the mind of your customers), eg
- Nike: authentic athletic performance
- Wendys: healthy fast food
- UPS: peace of mind
- Don’t aim to be slightly better, be 10-100 times better
- It’s ok to polarise people
- Find your (work & business) soul mates
Keep It Short and Simple (KISS). Above all, do NOT innovate on a business model, ie build it and charge for it.
Weave a MAT
- Milestones: meaningful deadlines (ie something a non-technical person will appreciate)
- Assumptions: how many calls can we make per day? how big is the market?
- Tasks: how to achive milestones & validate assumptions
High and to the right: something of value to the customer which is hard to replicate.
Presenations should be 10 slides in 20 minutes with 30 points per slide.
- Hire better that yourself
- Be the worst player in the band
- Do they GET IT?
Flatten the learning curve
Don’t do anything you wouldn’t do yourself.
Test drive your product