Guy Kawazaki's "Art of the start presentation"

Written by Keith McDonnell. Last updated on Monday, February 26, 2007.

Here is a summarisation of Guy Kawazaki’s “Art of the start presentation”.

Guy is a Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984 and is currently a Managing Director of Garage Technology Ventures.

Make meaning

It’s not just about the money. Instead you should aim to:

It is taken for granted that you want to make money.


Forget the mission statement, instead have one or two sentences describing your raison d’etre (in the mind of your customers), eg

Get going

Business model

Keep It Short and Simple (KISS). Above all, do NOT innovate on a business model, ie build it and charge for it.

Weave a MAT


High and to the right: something of value to the customer which is hard to replicate.


Presenations should be 10 slides in 20 minutes with 30 points per slide.

Hiring people

Flatten the learning curve

Don’t do anything you wouldn’t do yourself.

Test drive your product

Find Buyers!

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