It’s all about good content. Create content that is relevant, useful that
people will want to share.
Good online marketing
Build relationships instead of links (eg organise a meetup)
lots of links from great design
- benthebodygaurd
- hipmunk
Who is your target market? Who will link to your content? Find your niche.
Create tools! color picker
opensiteexplorer.com → backlink checker
Video content is highly linkable because its harder to summarise, eg learn seo
- create a video site map
- try to make your site the canonical reference, ie dont use youtube
Useful content (to your target market)
- bingo card creator
- how to
- instructional
- code snippets
Make sure your content is found
- comment on blogs
- post to directories
- approach bloggers
Guest blog (get a link back to your site)
7books → book playlists
blog rank → find top blogs
Partnering, aka build relationships
eg songkick provide event listings
Check out distilled.net blog
Create embeddable widgets
SEOMoz beginners guide
opensourceexplorer
- who links to your competitor
- why do people link to you competitors
- top content
- reverse engineer your competitors
MozBar, seo toolbar